Lower Your Ad Spend, Increase Your Bottom Line.
Most small and medium-sized businesses see any other Pay Per Click platform besides Google Ads as second class, but this is far from the truth! Bing Ads uses an almost identical auction dynamic as Google Ads with a huge decrease in competition and cost per click. On average, advertising expenditure is 25% cheaper than other similar auction platforms.
Pay less profit more!
Transparency and Control
Using search partners to advertise has always been a gem in the digital world. But the flexibility on selecting which partners has never been completely accessible. Having control over exactly which search partners you want your ads to pop up on is one of Bing Ads golden ticket that stands above the rest. You have the ability to choose whether you want your ad to appear on Microsoft, Bing, Yahoo and all the others depending on what is bringing in the profit!
Where Bing Really Stands Out
Although Google is definitely the king of the jungle, Bing’s presence is still a force to be reckoned with. Comparing demographics from Bing to other search engines, we find some interesting facts.
133 million unique searchers
on Bing Network
5 Billion monthly searches
on Bing Network
The age demographic
is almost split evenly from 18 to 65+
Household incomes of $100,000 or more hold 38% of Bing searches
which is an incredible statistic for detailed targeting