Digital marketing. We’ve all heard of it, but how many of us actually know what it means and how to use it? To the uninitiated, digital marketing may simply refer to the online adverts we are so often exposed to when browsing social media or using search engines.
The reality, however, is far more complex. Truly effective digital marketing involves, amongst many other tasks, regularly creating high-quality web content, collecting actionable customer data, maintaining an impeccable website, optimising content to push up search engine traffic, monitoring several social media accounts, and designing compelling online ad content.
With so many companies competing for web traffic and leads in today’s increasingly digitised business landscape, you must find the best digital marketing agency in your area to come up with an online strategy that works.
Still not convinced? Here are just a few reasons why you should be pouring considerable resources into your digital marketing efforts in 2021 and beyond:
Digital marketing is simply more cost-effective than traditional forms of marketing
With digital marketing strategies such as pay-per-click advertising or social media targeting, however, you can ensure that your brand receives as much attention from your primary demographics as possible at a low cost. Email marketing, for example, boasts a staggering average ROI of 4400! You can’t argue with figures like that.
It is easy to measure the success of a digital marketing campaign
Thanks to the widespread availability of statistical tools such as Google Analytics, it is quick and easy to ascertain how successful your marketing efforts are. If a piece of content generates huge numbers of click-throughs or organic traffic, for example, you can start working out what you did right and emulating it in the future. Similarly, if certain social media posts have proved to be particularly unpopular, you can learn from your mistakes and try to improve engagement levels.
Of course, while extracting actionable data from statistical applications is very straightforward, it is not always easy to come up with relevant insights to improve your marketing efforts. With the right business to business marketing agencies on board, however, companies can leave it to the experts to come up with campaigns to challenge even their brightest competitors.
People frequently turn to Google when buying new products
According to recent statistics, 49% of web users claim to use Google when looking for new products, a figure that is only likely to have increased in line with the COVID-19 pandemic. After all, ordering from e-commerce is now very much the norm as we begin 2021.
As you are probably already well aware, therefore, it is essential that your business appears high up on search engine results if you want to be in with a chance of building your customer base. This is true whether you own an e-commerce store, a physical store, or a combination of both.
Reaching the top of Google’s results pages requires investment in a technique known as search engine optimisation (SEO). SEO costs very little, involving tasks such as uploading content to your website, injecting this content with relevant keywords, ensuring that your website is useable across a range of devices, and scattering your site with trustworthy external links.
SEO can be tricky, however. Google changes its algorithms on a regular basis, so it is important to keep on top of evolving trends. The best way to ensure your SEO strategy remains robust and effective is to enlist the best digital marketing company in your region to lend a helping hand. Keeping up with ever-changing search engine rules can be time-consuming, particularly if you’re new to the digital marketing field. Leave it to the experts and watch your company grow!
Social media is brimming with potential customers
It feels as if almost everyone is on social media nowadays, with over 2.7 billion people signed up to Facebook worldwide. This is an absolutely immense pool of potential customers to tap into.
Digital marketing allows you to publish and promote targeted content via social media, as well as engaging users via one-on-one chats or through influencer marketing. Of course, there are some dangers that come with maintaining social media profiles, as unpopular posts can quickly unravel into public relations problems. However, with a smart social media professional by your side, you can harness the power of sites such as Twitter, Facebook, and Instagram without facing any problems.
There are plenty of opportunities for local businesses
Some small businesses dismiss digital marketing as the domain of big corporations. This is a mistake, however. Search engines such as Google and Bing are now primed to help customers find great goods and services in their local area, so it is increasingly important for small businesses to promote themselves online. Thanks to the introduction of applications such as Google My Business, this has never been easier.
How to choose the right digital marketing agency
So, you’re keen to supercharge your business with cutting-edge digital marketing strategies but are unsure where to start. First things first, we recommend outsourcing your digital marketing tasks as in-house teams can be costly and less efficient compared to agencies, particularly if your business is small.
But how to choose a digital marketing agency you can rely on? If you’re an Australian-based company looking to grow your company, look no further than the team at Poseidon. We’re the best digital marketing agency Sydney has to offer and are ready and waiting to implement a strategy that works for you.
We specialise in helping small businesses reap speedy results. Get in touch today if you have any questions or would like to make the most of our fabulous services.