The Goal
More Than Words
Poseidon Copywriters are highly skilled in creating valuable content to bring your more traffic, resulting in more customers.
Content Writing
Our step by step approach
Define Target Audience
Create Content Strategy & Plan
Testing and Finalising On-page Optimisation
Target Audience
Who, What, Why and Which
By understanding and segmenting target audience, you can determine the information and keywords required. In order to ensure your content are reaching and engaging the right people, the copywriter has to understand how to inform and provides details relevant to the target audience. This then leads to determining which keywords will likely to be used by the user when searching, to help your business to be discovered. Targeted keywords are essential in attracting the right audience when users are searching for information.
Content Strategy and Planning
Poseidon copywriters are highly skilled in balancing content design and relating it to the relevant keywords. We build and formulate the right strategy to help enhance your rankings in the search engine. Through our planning phase, our technical SEO team and SEO copywriters will build on relevant keywords and structure to capture and engage your audience, turning them to customers.
Testing and Finalising On-page Optimisation
The final stage of SEO content writing is testing and on-page optimisation. Through testing and analysing the live content, we can determine which information is attracting the audience and others that may not be as relevant to the user. To go one step further, we also provide A/B testing if required for your business. This allows us to measure conversion and verify any information that attracts more audience.
SEO content writing means continuously providing your audience with relevant information, whilst also understanding on-page SEO best practices. This includes covering the basics, such as page title, H2s, internal linking and ensuring your meta descriptions are done correctly.
Ready for more traffic?
We Create Result Driven Content
All our content writers are trained in SEO writing and focuses on providing quality content. The standard upheld in our agency means we provide and ensure that our clients are happy with the results and our customer service.