Whether you like it or not, the fact is that our attention is shifting from TV ads and outdoor media to social media platforms such as Facebook and Instagram. These two platforms are clearly different and so our marketing approach has to change as well.
The prior space meant that companies created generalised messages to suit the masses, but with Facebook ads, you can now segment your audience down to a variety of demographic details such as people’s employer, age, liked pages, income, interests, and it’s not going to cost you nearly as much. Tailoring your message to each specific segment can increase engagement and relevance.
More than ever before, we now have the chance to test and learn what the most effective strategies are rather than spending thousands of dollars on just one advertisement. At the end of the day, the only way to really know what works for your company is to try it and find out your Return On Investment based on the data. Not sure how to do this? Have a chat with us and we can get you started.
Other handy tips to keep in mind:
- Facebook vs. Google – Why not have both? An integrated marketing strategy is better.
- Facebook Stories Ads – Introduced in 2019, a major space to watch out for as consumers engage more in stories than Facebook feeds
- Facebook Messenger Ads – Yep this is a thing (if you haven’t noticed already). They show up on the home screen of your Facebook messages and potential customers can strike up a conversation with you directly!
- Facebook Ads Library – Spy on your competitors and find out how they are advertising on Facebook right now! Don’t just start from nothing, learn from others in the industry.
As you can see, Facebook has an entire ecosystem for ads and we suggest making the most of everything it has to offer earlier rather than later when bigger corporations begin to take over and jack up the cost of advertising.