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January 11, 2021 Poseidon Digital

How a niche construction company gained 33x their investment in three months.

285

Guest Record High Attendance

240%

Increase in Social Engagement

320%

Increase in Partnerships

Childcare Developments Group is an Australian childcare centre consultancy, development and building company. They’re here to help their clients throughout every step of getting anew childcare centre built, from concept through to your ready-to-use centre.

Besides delivering excellent quality, they are a niche firm that provides the highest professionalism and experience when it comes to Childcare Development.

What were they looking for? A solution to pinpointing their customers and taking them on a journey to making a solid investment. They needed to educate their target market within 30 seconds digitally. By doing this, they would be more inclined to contact Childcare Developments.

The Challenge

  • Educate the target market on the correct information and processes
  • Generate quality leads not time wasters
  • Increase brand throughout digital channels

Target a Niche Audience

Educate Audience Utilising Display Ads

Generate 5 Qualified Leads Per Week

Become Industry Leaders Within Childcare Development

285

Guest Record High Attendance

240%

Increase in Social Engagement

320%

Increase in Partnerships

Childcare Developments Group is an Australian childcare centre consultancy, development and building company. They’re here to help their clients throughout every step of getting anew childcare centre built, from concept through to your ready-to-use centre.

Besides delivering excellent quality, they are a niche firm that provides the highest professionalism and experience when it comes to Childcare Development.

What were they looking for? A solution to pinpointing their customers and taking them on a journey to making a solid investment. They needed to educate their target market within 30 seconds digitally. By doing this, they would be more inclined to contact Childcare Developments.

The Challenge

  • Educate the target market on the correct information and processes
  • Generate quality leads not time wasters
  • Increase brand throughout digital channels

Generate 5 Qualified Leads Per Week

Become Industry Leaders Within Childcare Development

Target a Niche Audience

Educate Audience Utilising Display Ads

Our Strategy

We broke down Childcare Developments Group audience into three segments and created digital experiences that answered their questions along the way. By providing free and correct information to “ready to discuss” leads, they felt comfortable enough to have a sit down with the team. To summarise, we cut the fat on the process that was not needed and focused on the pain points customers were concerned about.

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