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How the Developer’s Forum Increased Event Attendance by 380%

January 11, 2021
Posted in Case Study
January 11, 2021 Poseidon Digital

How the Developer’s Forum Increased Event Attendance by 380%

285

Guest Record High Attendance

240%

Increase in Social Engagement

320%

Increase in Partnerships


The Developers’ Forum is a Sydney based construction industry forum for small to medium developers and associated industry consultants and professionals. It has been created to give people who work in the construction sector access to a community forum that includes important industry and professional services information.
This includes information on building and construction trends, materials and labour advice, as well as relevant legal and financial information. Members can tap into this forum community to access useful information for their business, as well as to connect and network with other construction professionals in the industry.

The Challenge

  • Building a strong brand within 3 months before the first event.
  • Guest attendance higher than 100 people.
  • Have at least 5 corporate sponsors.

Generate over 250 attendee's

Gain 8 Corporate Sponsors

Create a digital strategy that will educate TDF's viewers on what they provide.

Become known as ``the forum`` to attend in Sydney for the construction industry.

285

Guest Record High Attendance

240%

Increase in Social Engagement

320%

Increase in Partnerships


The Developers’ Forum is a Sydney based construction industry forum for small to medium developers and associated industry consultants and professionals. It has been created to give people who work in the construction sector access to a community forum that includes important industry and professional services information.
This includes information on building and construction trends, materials and labour advice, as well as relevant legal and financial information. Members can tap into this forum community to access useful information for their business, as well as to connect and network with other construction professionals in the industry.

The Challenge

  • Building a strong brand within 3 months before the first event.
  • Guest attendance higher than 100 people.
  • Have at least 5 corporate sponsors.

Generate over 250 attendee's

Gain 8 Corporate Sponsors

Create a digital strategy that will educate TDF's viewers on what they provide.

Become known as ``the forum`` to attend in Sydney for the construction industry.

Our Strategy

We developed a strategic digital strategy that was based around the audience The Developer’s Forum targeted.  Spending most of the time understanding what their audience was looking for from The Developers Forum and where they look for information.

  • Social Media Strategy
  • Email Marketing Campaigns
  • Social Media Advertising Campaign
  • Lead to Conversion Campaign for Potential Stall Holders and Sponsors
  • Event Management
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