International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. Setting up pricing to automatically change according to the geo-location of that user, sending your website version according to the continent and so on.
Poseidon can help you analyse and plan for the future growth of your business through international SEO. One of the analysis we would do is whether you have a significant amount of web visitors coming from different countries/origins outside your home region. We further determine whether visitors from those regions speak a different language. These are good reasons for your business to start venturing on international SEO, ensuring better customer experience for your international visitors.
International SEO can be a complex job. Expanding your business to a new region means a thorough long term plan, where it will provide your business stable growth and allows us to analyse the results accordingly. We would start by evaluating your domain authority rating and analysing current organic search, traffic and trends.
International URL Structure
There are different ways we can help you start on adjusting URL structure to the targeted country. Contact us to discuss the best option of URL structure combinations, to make it more convenient for search engines to crawl through the website.
Communicate to your audience using their language through the use of hreflang or language meta tags. Plan and implement your content according to the region you are targeting. Our SEO expert will customise each section of your website, including site navigation to help indicate your website language(s) availability.
At Poseidon, we believe that backlinking is key to improve your credibility with search engine algorithms. As a new website in a new region or country, we would help you contact local sources that can drive quality traffic and therefore build credibility with local audience.
Surely you’ve seen your website visitors are not all in one country. This is crucial data to understand. Why? If you have a percentage of website visitors that are from foreign countries, they might not be able to read your site based on your website not being bilingual. Setting your site up for international SEO is a whole other game.