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January 11, 2021 Poseidon Digital

The Underlying Factor to Little Luxe Lane’s Successful E-commerce Store

220%

Increase in social engagement

7x

Return on investment

367%

Increase in website traffic

A husband-and-wife duo who are passionate about providing their daughter the best products on the market. Their products are sourced from Australia and beyond with a focus on organic and environmentally friendly items. Product focus is based on educational and sensory fun in all aspects.

Little Luxe Lane is a children toy and baby product provider offering only the highest quality brands and products. They created an online store that puts all of these amazing products on a singular site for the mums and dads in search of a store that can deliver!

The Challenge

  • Brand unknown and saturated
  • Digital presence non-existent
  • Looking to improve their organic and paid search traffic

220%

Increase in social engagement

7x

Return on investment

367%

Increase in website traffic

A husband-and-wife duo who are passionate about providing their daughter the best products on the market. Their products are sourced from Australia and beyond with a focus on organic and environmentally friendly items. Product focus is based on educational and sensory fun in all aspects.

Little Luxe Lane is a children toy and baby product provider offering only the highest quality brands and products. They created an online store that puts all of these amazing products on a singular site for the mums and dads in search of a store that can deliver!

The Challenge

  • Brand unknown and saturated
  • Digital presence non-existent
  • Looking to improve their organic and paid search traffic

Our Strategy

As a new online store, Little Luxe Lane needed to get their brand out there while ensuring sales were being made within the marketing budget. A digital strategy was needed that compiled of PPC, SEO, SEO and Email Marketing Campaigns for remarketing. Our aim was to build a strong digital presence while building our customer database for repeat sales.

Utilising the branding of our products, we focused on paid advertising around current brands while reflecting discounts and products on secondary remarketing ads.

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