With an increasing amount of mobile users quickly searching for local services and shops, Local SEO can be your next mainstream of sales. Search engines have a specific set of local ranking factors that it uses as a measuring unit to determine whether or not your business is geographically relevant to a user performing a ‘near me’ or specific suburb + keyword search. With 46% of all Google searches looking for local information, listing your business should be mandatory.
As all SEO services, Local SEO consists of a series of actions and strategies designed to improve your visibility on Google and other search engines when people close to your designated area or close to your physical location perform a search. Some of the ranking factors that help build Local SEO are directory listings where you register your business address and business details in search engines, on-page optimisation of written and visual content to be more targeted towards your local area or local keywords such as ‘plumbers Strathfield’. There are a lot of factors that need to be taken into account to deliver 1st-page results.