Give us a run down of the project
Keep it technical - outputs, file sizes etc.
Which staff members/departments have a say in the approvals process?
Give us 2-3 key bullet points
Who will use/consume the deliverables?
Include copy, notes on imagery etc.
What is the Call To Action? Do we need to include verbatim?
Does this project refer to/look like another project we've done in the past?
On a scale of 1 (prescriptive, follow the brief) to 10 (you're a creative agency, do your job), how creative can Poseidon be with this project?