What is it?
SEO stands for Search Engine Optimisation. In a nutshell, it’s all about using the right words so that more people (from the desired target audience) can find your website on a search engine such as Google, without paying a cent! Here’s a fun way you could look at it:
“SEO is about manipulating robots into treating your content as the best example of sought-after information.” – Brian Feldman
Have you ever wondered which websites get shown first when you type something into Google?
Other than the paid ads, it’s the websites with the best SEO! Basically, the search engine will sort through all the possible web pages and make a calculation based on an algorithm for which sites answer the search, the best.
This will depend on a multitude of factors such as using keywords, how user-friendly your site is, relevance, how frequently you update your website, using internal links, how often links to your site appear in external places, page speed or how mobile-friendly it is. High-quality content is key. Search engines want to prioritise the most useful information.
Just so you know, though, it’s possible that there are 200 (or even up to 10,000) other factors that affect your website’s ranking!
Getting traffic to your website is not enough, you want to attract the right people. For example, if you only provide services in Sydney, it’s not much use if heaps of people in New Zealand are viewing your content (nothing against New Zealanders, just an example). Search engines help match the most relevant page to the user.
Why should I care?
Search engines are a MAJOR source of traffic on the web – making up around 70% of where traffic is referred from! Yep, that’s even in competition with social media sites such as Facebook and Youtube, or e-commerce such as Amazon or eBay.
Basically if you want to get noticed on the World Wide Web (consisting of billions of web pages), getting your SEO right can make all the difference.
As a marketing agency, we happen to know a thing or two about how SEO can actually be useful to you and your business, so contact us today and let’s talk about how to give your business the SEO boost it needs.